Dispensing Knowledge instead of Glasses

Here is a link to an article by Ted Weinreich, Regional Sales Manager for Optogenics that comes from the Eye Care Professional Magazine website. In the article I like the fact that the focus is on the optician dispensing their knowledge to the customer rather than selling them something. All of us have become too savvy as consumers and can smell a sales job coming from a mile away. The old sales model of fast talking salesman leading a prospective customer to his desired conclusion (sale) and always "closing" has thankfully been replaced by a sales experience where our job is to give the customer the information they need to make a proper buying decision themselves. I think this article does a real good job of detailing how the knowledgeable optician can do just that. Happy reading. "Empower Your Sales"

Need to Pair Down Inventory?

Vision Care Venture has a series of articles on pairing down inventory written by Nikki DiBocca that I think are worth looking at if you are working through these issues. She lays out steps in a very logical order. The first is called "Putting Your Optical Practice on a Diet" and the second is "Getting Your Dispensary Into Shape." They are worth the read.